CANON EOS PRO PROJECT

CANON HONG KONG
client
ALMOND CHU
creative / art director
ANN MAK @ALMOND CHU STUDIO
producer
VIRGINIA CHU @LIMELIGHT
wardrobe design / production
CHRIS YU
make-up / hair
SURREAL DIGITAL ART
retouch

Canon Hong Kong Company Limited invited me to participate in their EOS Pro Project, asking me to take photographs with their 14mm wide-angle lens on any subject, with the objective of expressing the expansive coverage of the lens. Apart from photography, I am also responsible for the concept and art direction. Inspired by Shuji Terayama, I asked my stylist friend Virginia Chu to help me in designing 10 sets of plain white outfits, and arranged models in a forest for the shooting. The outcome was completely surreal and highly satisfying. The shooting took only an afternoon, but it took nearly half a year from conceiving idea to post-production.

佳能香港有限公司邀請我參與EOS Pro Project計劃,要求我用14mm廣角鏡頭拍攝照片,題目不限,主要能夠表達鏡頭的函搕度。除了攝影,概念 (concept) 及美指(art direction) 兩職也落在我身上。因受到寺山修司的啓發,我找來了造型師好友Virginia Chu幫忙,設計了十套全白的服飾,再找來模特兒,把她們安置在一個樹林拍攝,得出來的效果我相當之滿意,充滿著超現實的舞台風格。真正的拍攝只花了一個下午,但從最初構思至後期制作卻用了接近半年的時間。